WOOM products are a response of the professionals with huge experience to the existing situation in Oral Care market:
- excessive supply of products on the market, which complicates the choice
- unjustified expansion of the product line due to the introduction of various components that do not significantly affect the effects
- transferring to consumers many unjustified producer costs related to the extension of the offer

The basic feature of the development of WOOM products is strict adherence to the WOOM Efficiency Approach technology, which consists of:
- adherence to the recommendations of the professional community
- maximum content of ingredients responsible for the key product effect
- lack of "marketing" components that do not cause significant effects for the consumer