Oral-B® is the world leader in the over $5 billion toothbrush market. Brand products owned by Procter & Gamble include manual and electric toothbrushes for children and adults, oral irrigators and interdental cleaning products, including dental floss. The company is constantly striving to improve its technology - the recently launched Oral-B iO toothbrush, uses the Oral-B's most advanced magnetic technology. The toothbrush combines the movement of a small, round head with a source of micro-vibration energy, thanks to which it ensures pleasant brushing experience and professional cleaning every day.